logo       Join us!
Blog
Blog filter
$('#selCountryNews').change(function(){ if($(this).val()) lx('/'+INCDIR+'/x.php?selCountryNews='+$(this).val(), '#selCityNews'); else $('#selCityNews').html('').prop('disabled', true); }); $('#selCityNews').change(function(){ if($(this).val()) document.location=$(this).val(); });

Join us !


(adsbygoogle = window.adsbygoogle || []).push({});
Mobile travel marketing ideas

Mobile travel marketing ideas

According to an annual survey, travel marketing pros plan to increase their mobile efforts in 2012. This study included airlines, agents, tour operators, hotels, tourist boards, car rental, rail, travel insurance, publishing and cruise companies. It found that, while 20% of travel companies will keep mobile spending the same, 54% will be raising the bar. Here are some additional quick stats from the research:

Upcoming Priorities:
  • 83% of travel marketing professionals report they are increasing overall digital marketing spend
  • The biggest priority in content development for nearly a third of them is driving conversions (32%) and attracting search traffic (27%)
  • Building brand is a top priority for their content by 16% in 2012
Mobile Apps:
  • 79% of travel marketing professionals plan to develop iPhone apps in 2012
  • Nearly half of the travel marketing companies already have an iPhone app
  • Another 30% of companies will support the platform
  • 39% already have an iPad app; 36% will support one in 2012
  • Only 35% of travel marketers currently support Android smartphones; 33% plan to
Although mobile spending is projected to grow in 2012, it is still only the third most popular area for growth plans for travel marketing investments. Even more likely to see greater investment dollars include social media marketing (65%) and brand content (55%).

What area is the top priority for your travel marketing strategy in 2012?

Posted by Steve Parker, Jr on askingsmarterquestions.com
Image Source: stock.xchng






Mobile travel marketing ideas
miniGalerija();

Share this article

Tags: Mobile travel marketing ideas, Travel blogs, 1051

(adsbygoogle = window.adsbygoogle || []).push({});

How would you comment on this?


No comments here yet...


Post to Facebook? facebook   Please rate:



Similar articles you may like
Social Media Marketing for Travel Services

Social Media Marketing for Travel Services

The recent increase in the number of people going online to research and plan their vacations has prompted travel brands to develop a solid digital pr...
Travelers opinions and travel marketing

Travelers opinions and travel marketing

The Internet has changed the way we interact with commerce – a trend most noticeable in the travel and tourism industry and made travelers opinions ve...
Internet/mobile marketing solution for travel companies

Internet/mobile marketing solution for travel companies

Phone Travel is complete internet/mobile marketing solution for travel companies and destination organizations We provide marketing expertise and h...
initUseAbuse(); InitRateIt(); initKomForm(); InitScroller(); FBoxInit();
toolTip();

Featured articles
Internet Marketing and SEO Services for Travel  Companies

Internet Marketing and SEO Services for Travel Companies

Internet Marketing and SEO Services for Travel Companies Travel and tourism marketing can be a daunting task, especially considering that the compe...
Social Media Travel Marketing Strategy

Social Media Travel Marketing Strategy

The days of consumers researching and booking travel offline are long gone. The Internet brought a new, easier and more cost-effective option for trav...
Mobile travel marketing ideas

Mobile travel marketing ideas

According to an annual survey, travel marketing pros plan to increase their mobile efforts in 2012. This study included airlines, agents, tour operato...


Active members
Marija J. Maja Stankovac Jelena Vukosavljević

People like this
Travel Tastemaker: Master of the (Soho) House Shelley Armistead

Travel Tastemaker: Master of the (Soho) House Shelley Armistead

Though she's lived and worked around the world, Cape Town-born Shelley Armistead is most often associated these days with Soho House West Hollywood, t...
Transfers - how to get from Istanbul Ataturk airport to city center

Transfers - how to get from Istanbul Ataturk airport to city center

Airport transfers - if you are coming to Istanbul by air plane for the first time, you will probably want to know how to get from Istanbul Ataturk air...
Transfers - how to get from Athens airport to city center

Transfers - how to get from Athens airport to city center

Airport transfers - if you are coming to Athens by air plane for the first time, you will probably want to know how to get from Athens airport to city...
Share your travel story

© 2015. Phone Travel guide
Social network for travelers
We offer you wide range of travel ideas and accommodation options, but we cannot be responsible for real time pricing and services show, so please communicatite directly with hotel and aparment owners.
Summer deals for 2015, Greece, Montenegro, Turkey, Egypt, Tunisia